Thursday, July 20, 2006
Meeting Dr.Philip Kotler
A Meeting With Dr Philip Kotler in Bangalore
If someone like Philip Kotler is in town talking about what he talks best, can people really stay away? Guess not.
Tuesday evening saw much of Bangalore’s corporate bunch heading towards Le Meridien to hear the marketing guru dish out handful of valuable gyaan. From upstream marketing, consumer-to-consumer marketing and interesting case studies, it was a very brainy evening, if we may say so!
Of course, two hours of such an intensive session on marketing principles and challenges can rarely be handled alone. With aperitifs and drinks and dinner doing the rounds, it turned out to be just the right package.